UFC Fight Pass—the UFC's video on demand offering, wanted to develop a new digital output across their marketing website, iOS app and Apple TV app. View Arabic website.


Working closely with the UFC team in Las Vegas and Abu Dhabi, we collaborated to design and style the marketing website for their video on demand offering. We produced both English and Arabic versions of the website—the Arabic version shown below, brought new challenges with localisation including right to left alignment.

apple tv

Creating an Apple TV app was a new challenge, before starting, we needed to test font sizes and navigation using the Apple TV remote. First task was to set out a design style guide which worked for large television screens.

Collaborating with the Endeavour Streaming team in London, the Marketing teams based in New York and Abu Dhabi and production team in Las Vegas.

See more work